I am now working as a Case Researcher for Mexeen – Middle East Executive Education Network
Who is Peter Robertson
From managing large sales teams in multinational companies to creating technology start-ups, and teaching business, Peter has done it all.
As a proven business leader, expert in strategic marketing and sales, branding, business development, telecommunications, and leadership, Peter has been recognized for his numerous talents.
Originally from Canada, Peter has been in the MENA region since 2011, where he has been teaching business at of the leading colleges in the UAE and Qatar. Peter has written numerous cases on the Mena region in many different disciplines from marketing to human resources to strategy.
Peter is excited to be working with Mexeen and delivering solutions to our clients.
Peter serves on the Mexeen network as a Researcher/writer of business Case studies to be used in teaching at Mexeen Executive education Programs. The case studies highlight the region business landscape and absorb excellent business lessons on various topics.
When he is not hard at work, Peter and his wife Sandi can be found writing, traveling, cooking, riding his bike, golfing or enjoying live music.
Peter’s wife Sandi teaches English online to students in China, Korea, Saudi Arabia and around the world.. She also sells real estate. After 10 years in the Middle East, UAE and Qatar they are currently based in Larnaca, Cyprus.
Pictures of Larnaca and Cyprus –
I have been writing cases for quite a few years now and I really enjoy telling the stories and teaching students through the case method. Decisions made, the results, the discipline required to tell the story quickly and try and highlight the key ideas.
When I was teaching the feedback I got from my students was that it was interesting to read and try and understand the key issues with colleagues and then present a solution or solutions to the case with just enough detail.
I will be sharing some of my cases here and also some abstracts on the cases I have already written and what the central theme is that I have focused on.
Ooredoo Case 2016 – Jaywant Michael; Peter Robertson
Ooredoo “Mobility” – Mobilizing, Motivating and Developing Leaders
Ooredoo, one of the world’s fastest growing telecom groups, experienced record growth rates since 2006 by moving internationally through acquisitions and joint ventures. (see Appendix 1) But, growth usually checks in with its baggage of challenges and opportunities. The challenge of managing and leveraging cross border talent was converted into an opportunity by Ooredoo’s Talent Management Group (TMG), through its Mobility program. The impact of the program went beyond talent management as it provided tangible financial benefits.
Recent changes in the external environment, especially towards the end of 2015, has however posed new economic challenges in the countries Ooredoo operates in. Within an environment of budget constraints, reductions in workforce and cost optimization, TMG’s biggest challenge lies in continuing to invest in people’s development.
Some Cases That Are Completed –
My Case Writing Philosophy
As I develop my cases they will be all the more meaningful for Mexeen with Middle Eastern content. That is what the cases and caselets that I will write and provide – based on stories from the MENA region. They will be written in the Middle East context and provide a framework for dialogue and solutions that are made for the way we do business in the GCC. Our challenges and our learnings. Some may be rewritten to reflect a particular angle of management focus based on input from my collleagues. I look forward to their input.
Currently my cases are from Qatar but I am working diligently to bring other countries in the MENA region on board and complete some others to ensure some balance to my portfolio in terms of geography.
At the moment these are named cases but there will be some that are unnamed to protect the reputation of the organization and the individuals involved who may not feel comfortable talking to the “press” and making a business challenge public.
Also, at the moment the cases are written from third party sources. This is easier and saves time but if the opportunity presents itself we will write from the inside after we complete the proper steps and ensure signoff.
Cases – Qatar 1 – Including Abstract, References, Brief Teaching Notes
|Company||Industry||Subject Matter||Complete||Pages||Teaching Notes||PowerPoint||Versions|
|Ooredoo – Case – 1||Telecommunications||HR Strategy, Global Mobility, Leadership, Training – Mobilizing, Motivating and Developing Leaders||Yes||15||Yes||Yes||1|
|Ooredoo – Caselet – 1||Telecommunications||Marketing, Strategy – Myanmar||Yes||6||No||Yes||1|
|Baladna – Case – 1||Dairy, meat||Leadership, Operations, Start Up – IPO and Financial Acumen||Yes||19||Yes||No||1|
|Baladna – Caselet – 1||Dairy, Meat||Leadership, Operations, Start Up||Yes||6||Yes||No||1|
|Qatar Airways – Caselet – 1||Airline Industry||Profitability, Leadership Strategy||Yes||8||Yes||Yes||2|
|Qatar Airways Cargo – Case – 1||Airline Industry||Management, Covid 19 Vaccines, Distribution||Yes||13||Yes||Yes||2|
|GWC Logistics – Caselet – 1||Logistics, Supply Chain||Logistics and growth, FIFA World Cup Supplier||Yes||10||Yes||No||2|
|Al Meera – Caselet||FMCG – Food||Financial strategy, Marketing||No||6||1|
|Barwa Bank – Caselet||Banking||Rebranding to Dukhan Bank – Barwa and ibq bank merger||No||6|
|Barwa Real Estate – Caselet||Real Estate||Growth in difficult times – Leadership||No||8|
|Commercial Bank – Caselet||Banking||Largest private bank in Qatar||No||6|
|Doha Bank||Banking||Moving forward globally –||No||6|
|Ezdan Realty – Case||Realty||Huge growth despite construction headaches||No||25 ??|
|Family Business -Caselet||All||Succession planning in family businesses in the Gulf Region||No||8||1|
|Masraf Al Rayan – Case||Banking||Very successful bank||No||20|
|Qatar General Insurance||Insurance||??||No|
|Qatar Industrial Manufacturing Company||Diverse||Diverse interesting company – need more information||No|
|Qatar National Cement||Building Materials||Great story – growth||No||3|
|QDB||Investment||Helping to diversify the economy – covid19 challenges||No||5|
|QIB||Banking||Islamic finance, Takaful etc.||No|
|QIC – Case||Insurance||Insurance Growth||No||20||1|
|QIC – Caselet||Insurance||Insurance Growth||No||6||1|
|QNB – Caselet||Banking||Biggest bank in the Gulf – Green Bonds||No||4||1|
|Salam International – Case||Diverse company||Lots of business through the region||No||11||1|
|Vodafone – Case||Telecommunications||2nd Phone Company in Qatar||No||25||1|
|Vodafone – Caselet||Telecommunications||2nd Phone Company in Qatar – needs to be shortened||No||20||1|
|Zad Holding||Diverse Company||Lots of businesses||No|
|Mannai Corporation||Diverse – Cars to Equipment|
|Darwish Corporation||51 East etc. Diverse|
|Ali Bin Ali||Frozen Storage, Travel etc.|
|Kuwait||I have lists of largest companies – for all of these below and will write cases on them|
|United Arab Emirates|
I am also working on articles on Business Case Writing, a PowerPoint on Case Writing and some podcasts and look forward to completing those.
I look forward to this new journey with Mexeen, their amazing partners and where we will go together.
I look forward to adding more to this page in the fullness of time.
I look forward to writing cases with my colleagues and students of the courses Mexeen facilitates with their partners.
Business Case Writing Template
|Utilizing a template can help|
|TITLE / ROLE|
|THE PROJECT In bullet points, describe the problem this project aims to solve or the opportunity it aims to develop.|
|THE HISTORY In bullet points, describe the current situation.|
|LIMITATIONS List what could prevent the success of the project, such as the need for expensive equipment, bad weather, lack of special training, etc.|
|APPROACH List what is needed to complete the project.|
|BENEFITS In bullet points, list the benefits that this project will bring to the organization.|